When Viewers Chromecast, Are You Left In The Dark?


Casting to Chromecast represents about 4.5% of all streaming traffic but collecting data from viewer session once the video has been cast is difficult. This blog discusses the challenges and talks about how the Datazoom platform, through a new Chromecast support option, can ensure that customers can gather data from Chromecast and connect it to the viewer session in their analytics tool.


Blog Details




Big Data


Tools Used

Adobe Illustrator

Google Docs

Blog Objectives

The objective of this blog was to introduce the reader to Datazoom’s support of Chromecast and how it could be linked to the viewer session to ensure analytics continuity.

Blog Notes

Blue Flame Advisors Head Chef, Jason Thibeault, wrote this blog post as part of a monthly retainer for marketing support.